Students’ Privacy vs. Improved Learning Experience

Marija Kuštelega – University of Zagreb, Faculty of Organization and Informatics, Pavlinska 2, 42000 Varaždin, Croatia

Renata Mekovec – University of Zagreb, Faculty of Organization and Informatics, Pavlinska 2, 42000 Varaždin, Croatia

Abstract: Data-driven technologies have had a significant impact on every sector of the economy. The increased use of these technologies has boost­ed the volume and potential value of data for individuals, corporations, and society. Many universities also gather and analyze data about their students in order to improve the learning experience. In this study, the authors exam­ine how well universities in Croatia uphold fundamental privacy principles. An attempt was made to link ISO/IEC 29100, the GDPR and the Data Act Pro­posal. Six major Croatian universities’ privacy compliance was examined us­ing the multiple case study methodology. The major finding demonstrates that not all universities adhere to privacy standards to the same level, with non-compliance with the data reduction principle being particularly alarm­ing. Because more personal information is released than is required, there is a greater chance that it may be linked to other personal information, en­dangering the student’s privacy.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Conference Proceedings, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Conference Proceedings: ISBN 978-86-80194-75-2, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

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