Advantages and Disadvantages of Strategic Alliances in International Business

Klavdij Logožar – University of Maribor, Faculty of Economics and Business, Razlagova 14, 2000 Maribor, Slovenia

Abstract: The paper studies strategic alliances and their role in interna­tional business. The importance of strategic alliances in the global econo­my has increased. Strategic drivers for interfirm co-operation between alli­ance partners are market growth, cost reduction, reducing risk, and access to knowledge. The author focuses on the advantages and disadvantages of strategic alliances. The challenges of managing international strategic alli­ances are also discussed. Ensuring the success of strategic alliances between international firms is more difficult due to alliance partners’ differences in national, organizational and professional culture. International strategic al­liances are critically important to a firm success and coping with globali­zation, deregulation, and developments in information and transportation technology.

6th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2022 – Conference Proceedings, Hybrid (University of Maribor, Slovenia), October 27, 2022

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2022 Conference Proceedings: ISBN 978-86-80194-63-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2022

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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