Nada Kosanović – Faculty of Applied Ecology Futura, Metropolitan University, Požeška 83a, 11000 Belgrade, Serbia
Mirjana Bartula – Faculty of Applied Ecology Futura, Metropolitan University, Požeška 83a, 11000 Belgrade, Serbia
Keywords:
Rural tourism;
Srem district;
Sustainable development;
Brand
DOI: https://doi.org/10.31410/ITEMA.2023.107
Abstract: The beginning of the twenty-first century is characterized by numerous changes in all areas of life. These changes give us the right to anticipate some global trends in the field of economy and business of the population in rural areas. Contemporary trends in the field of business in rural areas actualize tourism as the most important component of integral rural development and indicate that significant changes are expected in that area. The twenty-first century will be a period in which the needs and expectations of domestic and foreign demand will become increasingly refined, therefore it will be necessary for rural tourism to represent a combination of different aspects and a value perception of the presentation of rural life. Family farms will be differentiated by the success of product and area branding, while intangible marketing assets such as brands, market knowledge, relationship with customers, and distribution coverage, will become a significant value of the region. The main goal of the research is to assess the potential and opportunities for the development of a new program of rural tourism in the Srem District in Serbia based on sublimated and analyzed indicators for seven municipalities, which will contribute to the affirmation and development of rural tourism in the region.has been a decline in overnight stays and accommodation in Bulgaria. There is a recovery trend after the COVID-19 pandemic and a slight increase in both indicators. Revenue from overnight stays increases after 2020. There is a promising trend related to the development of the tourism sector.
7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Conference Proceedings, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023
ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2023 Conference Proceedings: ISBN 978-86-80194-75-2, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Kosanović, N., & Bartula, M. (2023). Rural Tourism as a Tool for Sustainable Development of the Srem District in Serbia. In V. Bevanda (Ed.), International Scientific Conference ITEMA 2023: Vol 7. Conference Proceedings (pp. 107-115). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.2023.107
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Additional reading
Antić, A., Vujko, A., & Gajić, T. (2015). Tradicija kao pokretač razvoja turizma ruralnih destinacija, Škola biznisa, 2/2015, 9-20.
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Donaldson, J., & Momsen, J. (2011). Farm-stay tourism in California: the influence of type of farming. Tourism and Agriculture: New Geographies of Consumption, Production and Rural Restructuring, 163. London: Routledge.
Gao, J., & Wu, B. (2017). Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China, Tourism Management, 63, 223-233.
