Market Analysis of FCEV Strategies for European OEMs

Abdurrahman Bekar – Comenius University Bratislava, Odbojarov 10, 820 05 Bratislava, Slovak republic

Milan Fekete – Comenius University Bratislava, Odbojarov 10, 820 05 Bratislava, Slovak republic

Abstract: This paper assesses the potential feasibility of a stand-alone fuel cell electric vehicle market for Europe to be evaluated as a possible alterna­tive to battery electric vehicles (BEVs) in the global automotive industry. Here, the availability of hydrogen as well as the potential of the infrastructure asso­ciated with a fuel cell strategy must be considered. Taking into account the in­ternal and external situations in the area of geopolitics, raw material produc­tion and import dependencies as well as the social acceptance of fuel cell vehi­cles (FCEVs), an actual situation is to be derived that shows what opportunities FCEVs have in a European and international market. The aim is to make clear which entry barriers exist in the industry, but at the same time which poten­tials a European OEM entry has. As a result, it can be shown that an FCEV strat­egy in the current situation would theoretically be well achievable.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Conference Proceedings, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Conference Proceedings: ISBN 978-86-80194-75-2, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2023

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