Elvira Fetahu – Department of Marketing, Faculty of Economy, University of Elbasan, Albania
Emilia Geroska – Pro Local – Fostering Development CSO, Bitola, Pelagonia, North Macedonia
Keywords:
Adventure tourism;
Natural environment;
Cultural immersion;
Physical activity
Abstract: UNWTO forecasted that international arrivals or outbound travelers worldwide will reach up to 1.8 billion by 2030, thus securing tourism as one of the fastest-growing economic activities fostering overall development, introducing new investments, and generating income and new employment. Tourism’s overall impact on a nation also influences the local economy although it is quite challenging to measure this impact and its dimension. Over the last few years, tourism in Albania and North Macedonia has had ups and downs considering the Covid-19 pandemic situation which also determined the importance of sustainable tourism development and its influence in the tourism sector. The study provides a framework analysis of Krushevo and Elbasan as a single thematic tourism destination by using primary and secondary data and reveals evidence-based recommendations for local and national policymakers to design innovative tourism programs in these cities. The findings show that Krushevo and Elbasan have similarities mostly in the category of access points, attractions, and amenities and variations in the type and quality of the activities offered.
6th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2022 – Conference Proceedings, Hybrid (University of Maribor, Slovenia), October 27, 2022
ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2022 Conference Proceedings: ISBN 978-86-80194-63-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2022
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Fetahu, E., & Geroska, E. (2022). The Potential for Sustainable Tourism Development and Branding. Analysis of Krushevo and Elbasan Destinations. In V. Bevanda (Ed.), International Scientific Conference ITEMA 2022: Vol 6. Conference Proceedings (pp. 123-130). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.2022.123
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Municipality of Elbasan. (2021). Territory Development Strategy for Municipality of Elbasan. https://elbasani.gov.al/wp-content/uploads/2021/05/Strategjia-e-Zhvillimit-per-Territorin-e-Bashkise-Elbasan-1.pdf
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