THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION ON DIFFERENT LANGUAGES FOR SAAS BUSINESSES

Rodica Bogdan

Jeanine Naomi Bogdan

Ioana Claudia Horea

Faculty of Economic Sciences, University of Oradea, str.Universității nr.1, Romania

DOI: https://doi.org/10.31410/ITEMA.2018.26
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2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4

Google has become an important part of the business world nowadays. Since more and more companies are digital, the market that we used to know before has now suffered severe transformations. This is, definitely, not a bad thing, but businesses that want to survive have to keep up with the fast pace that characterizes the business world. If previously the market place was a physical space, now search engines have taken their role. The higher you rank, the more are the chances that people will choose your business to fulfill their intent. Globalization comes as a decisive factor in the equation of visibility for a business, and the variety of markets and their relevance can be considered key players in this hierarchy. Search engine optimization (SEO) comes now as a must. It is of utmost importance for a business to have a strong site but it is also essential that it is well optimized, adequately prepared to meet the users’ needs, directly and effectively. A first step in getting a competitive edge now is to be user centered, to focus on the customers’ current as well as future needs. In order to stay on the market, businesses have to keep up with technology and need to be innovative and intuitive, anticipating the direction of the market. For instance, because words that are much valid and market effective in one country are simply not selling in another, Software as Service businesses (SaaS) has been compelled to optimize on various languages. Canva is one example of such optimization. As their market is Google, SaaS depend extensively on their success in affecting the online visibility of a website in the search engine’s results.
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[1] Software As A Service (SaaS) https://www.investopedia.com/terms/s/software-as-a-service-saas.asp#ixzz5XCVtBRii
[2] A little book about SaaS – How to scale a SaaS startup; Vaeksthus Copenhagen, 4-6 https://startvaekst.dk/file/604001/saas.pdf
[3] Fariba Safari, Narges Safari, Alireza Hasanzadeh, (2015) “The adoption of software-as-a-service (SaaS): ranking the determinants”, Journal of Enterprise Information Management, Vol. 28 Issue: 3, pp.400-422, https://doi.org/10.1108/JEIM-02-2014-0017)
[4] https://www.techopedia.com/definition/12708/search-engine-world-wide-web
[5] https://support.google.com/webmasters/answer/7451184?hl=en
[6] https://www.amazon.com/Human-Anatomy-Physiology-7th-Edition/dp/0805359095
[7] https://www.bloomberg.com/news/articles/2018-01-08/sequoia-backed-canva-becomes-australia-s-only-tech-unicorn
[8] https://www.statista.com/statistics/262946/share-of-the-most-common-languages-on-the-internet/
[9] https://support.canva.com/account-basics/creating-a-canva-account/supported-languages/
[10] https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

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