fbpx

Maja Ćukušić – University of Split, Faculty of Economics, Business and Tourism, Cvite Fiskovića 5, 21000 Split, Croatia

 

DOI: https://doi.org/10.31410/ITEMA.S.P.2020.15

 

4th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2020, Online/virtual, October 8, 2020, SELECTED PAPERS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-37-0, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2020

 

 

Abstract

The paper synthesises studies of two specific conceptual models from a rather wide area of user-oriented process (re)design and the development of related, modern information systems based on smart technologies. Further, it proposes a new approach for coupling (1) a methodology for convergent customer experience management and business process management, with (2) a framework for user-oriented data-driven information systems development. It also analyses the implications and conditions for its implementation in private and public organisations.

 

Keywords

User-oriented, Process redesign, Data-driven development, Information systems.


References

Boehm, B. W. (1988) A spiral model of software development and enhancement. Computer, 21(5), pp. 61–72. DOI: 10.1109/2.59

Čaljkušić Ivanović, M. (2018) Metode za razvoj građanima orijentiranih informacijskih sustava: Diplomski rad. In Croatian. Available from https://urn.nsk.hr/urn:nbn:hr:124:359344
Croatian scientific bibliography (n.d.) The list of publications for Project HRZZ-UIP-2017-05-7625 https://www.bib.irb.hr/pretraga/?operators=and|HRZZ-UIP-2017-05-7625|text|project
De Keyser, A., Lemon, K. N., Keiningham, T., & Klaus, P. (2015), A Framework for Understanding and Managing the Customer Experience, MSI Working Paper No. 15-121. Cambridge, MA: Marketing Science Institute.
Dumas, M., La Rosa, M., Mendling, J., & Reijers, H. A. (2018). Fundamentals of Business Process Management. Springer-Verlag Berlin Heidelberg. DOI: 10.1007/978-3-662-56509-4
Google Scholar (2020), https://scholar.google.com/scholar?hl=hr&as_sdt=1%2C5&as_vis=1&q=%22digital+transformation%22+and+%22user-centric%22
Holmström Olsson H., Bosch J. (2019) Data Driven Development: Challenges in Online, Embedded and On-Premise Software. In: Franch X., Männistö T., Martínez-Fernández S. (eds) Product-Focused Software Process Improvement. PROFES 2019. Lecture Notes in Computer Science, Vol. 11915. Springer, Cham. DOI: 10.1007/978-3-030-35333-9_36
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the Customer Experience Through New Technologies. Journal of Interactive Marketing. 51, pp. 57-71. DOI: 10.1016/j.intmar.2020.04.001
Kopanakis, J. (2018) 5 Real-World Examples of How Brands are Using Big Data Analytics, Mentionlytics, available from https://www.mentionlytics.com/blog/5-real-world-examples-of-how-brands-are-using-big-data-analytics/
Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing, 80(6), pp. 69–96. DOI: 10.1509/jm.15.0420
Martin, E. (2016) This is Why UX Design and Big Data Need Each Other, SmartData Collective. Available from https://www.smartdatacollective.com/why-ux-design-and-big-data-need-each-other/
Mijač, T., Jadrić, M. & Ćukušić, M. (2018a) Evaluating the Potential of a Data-Driven Approach in Digital Service (Re)Design. In: Strahonja, V. & Kirinić, V. (Eds.) Proceedings of the 29th Central European Conference on Information and Intelligent Systems. pp. 187-194.
Mijač, T., Jadrić, M. & Ćukušić, M. (2018b) The potential and issues in data-driven development of web personas, 41st International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO), Opatija, 2018, pp. 1237-1242, DOI: 10.23919/MIPRO.2018.8400224
Mijač, T., Jadrić, M. & Ćukušić, M. (2019) In Search of a Framework for User- Oriented Data- Driven Development of Information Systems. Economic and business review: for Central and South-Eastern Europe, 21 (3), pp. 439-465. DOI: 10.15458/ebr.89
Misiak, Z. (2018) How Can BPM and Customer Journey Mapping be Used Together? BMTrends, Available from https://www.bptrends.com/how-can-bpm-and-customer-journey-mapping-be-used-together
Nasution, R. A., Sembada, A. Y., Miliani, L., Resti, N. D. & Prawono, D. A. (2014) The Customer Experience Framework as Baseline for Strategy and Implementation in Services Marketing. Procedia – Social and Behavioral Sciences, 148, pp. 254–261. DOI: 10.1016/j.sbspro.2014.07.041

Pappas, I.O., Mikalef, P., Giannakos, M.N. et al. (2018) Big data and business analytics ecosystems: paving the way towards digital transformation and sustainable societies. Inf Syst E-Bus Manage 16, pp. 479–491. DOI: 10.1007/s10257-018-0377-z
Pavlić, D. & Ćukušić, M. (2019a) Conceptualising the Convergence Model of Business Process Management and Customer Experience Management. In: Di Ciccio, C., Gabryelczyk, R., García-Bañuelos, L., Hernaus, T., Hull, R., Indihar Štemberger, M., Kő, A. & Staples, M. (Eds.) Business Process Management: Blockchain and Central and Eastern Europe Forum. Cham, Springer International Publishing, pp. 328-332. DOI: 10.1007/978-3-030-30429-4_24
Pavlić, D. & Ćukušić, M. (2019b) Developing a Structured Approach to Converging Business Process Management and Customer Experience Management Initiatives. Lecture Notes in Business Information Processing, 369, pp. 151-166. DOI: 10.1007/978-3-030-35151-9_10.
Pavlić, D. (2020) Doctoral dissertation topic application; submitted to FEBT University of Split Faculty Council. Restricted access.
Petsani, D. et al. (2020) Creating a Feedback Loop Between Persona Development and User Research Towards Better Technology Acceptance. In Stephanidis, C., Marcus, A., Rosenzweig, E., Rau, P.-L. P., Moallem, A., & Rauterberg, M. (Eds.). HCI International 2020 – Late Breaking Papers: User Experience Design and Case Studies. Lecture Notes in Computer Science. pp. 282-298. DOI: 10.1007/978-3-030-60114-0
SmartCity.efst.hr (n.d.) Website of the project “User-oriented process (re)design and information systems modelling – a case of smart city services”. Available from http://smartcity.efst.hr
Svensson, R. B., Feldt, R. & Torkar, R. (2019) The Unfulfilled Potential of Data-Driven Decision Making in Agile Software Development, In Kruchten, P., Fraser, S., and Coallier, F. (Eds) Agile Processes in Software Engineering and Extreme Programming. Cham: Springer International Publishing, pp. 69–85.
Tabrizi, B., Lam, E., Girard, K. & Irvin, V. (2019) Digital Transformation Is Not About Technology Harvard Business Review, Available from https://hbr.org/2019/03/digital-transformation-is-not-about-technology
Trkman, P., Mertens, W., Viaene, S. & Gemmel, P. (2015) From business process management to customer process management. Business Process Management Journal, 21(2), pp. 250–266. DOI: 10.1108/bpmj-02-2014-0010
Vanwersch, R. J. B., Shahzad, K., Vanderfeesten, I., Vanhaecht, K., Grefen, P., Pintelon, L., … Reijers, H. A. (2015) A Critical Evaluation and Framework of Business Process Improvement Methods. Business & Information Systems Engineering, 58(1), pp. 43–53. DOI: 10.1007/s12599-015-0417-x
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009) Customer Experience Creation: Determinants, Dynamics and Management Strategies. Journal of Retailing, 85(1), pp. 31–41. DOI: 10.1016/j.jretai.2008.11.001
Zimmermann, D., Grötzbach, L. (2007) A Requirement Engineering Approach to User Centered Design. In: Jacko J.A. (Ed) Human-Computer Interaction. Interaction Design and Usability. HCI 2007. Lecture Notes in Computer Science, Vol 4550. Springer, Berlin, Heidelberg. DOI: 10.1007/978-3-540-73105-4_40

 

Download Full Paper

Connect with us

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia

https://www.udekom.org.rs/home

Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of ten years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkans region and worldwide.

ITEMA conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.