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Biography

Ireneusz P. Rutkowski is a professor of economics, head of Department of Market Research and Services at the Marketing Institute, Poznań University of Economics and Business.

Expert of the National Center for Research and Development, member of the Product Development Management Association, the Polish Scientific Society of Marketing, the Scientific Society of Organization and Management and the Polish Economic Society.

Author of 10 books and almost other 200 scientific and popular science publications on product strategy, product management, new product development, marketing strategies, market research methods, and application of information systems in commercial enterprises.

9th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture

ITEMA 2025

November 6, 2025

Milano, Italy

Organized in the hybrid form: online, virtually and in-person

Connect with us

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia

https://www.udekom.org.rs/home

Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of ten years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkans region and worldwide.

ITEMA conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.