The Role and Importance of Women in the Revitalization of Intangible Heritage in Order to Maintain the Competitiveness of the Destination

Dijana Vuković – University North, Trg dr. Žarka Dolinara 1, 48000 Koprivnica, Croatia

Sanja Varlaj – Zagreb School of Business, Ulica grada Vukovara 68, 10000 Zagreb, Croatia

Sara Simić – Central European University, Quellenstrasse 51, 1100 Vienna, Austria

Abstract: Within the Croatian intangible cultural heritage, traditions and customs, due to their specific functions, occupy a unique place in tourism. The oral transmission of tradition, the culture of memory is manifested in the contemporary application of traditional customs as the most vital mod­el of duration, regardless of the new way of life in which traditional customs have lost their significance. This paper aims to highlight women’s role in tra­dition’s transference – a practice that belongs to women within the frame­work of intangible cultural heritage, but also female creativity which is closely related to sustainable tourism. Protected cultural goods of intangi­ble heritage represent forms of cultural expression of particular importance in a certain area. Their historical roots testify to their exceptional value from a historical, artistic, ethnographic, sociological, anthropological, linguistic, or literary point of view. Intangible cultural heritage, which is passed down from generation to generation, provides a sense of identity and continuity and thus promotes respect for cultural diversity and human creativity. The paper aims to point out the role of intangible cultural heritage as a genera­tor of destination development and the active role of women.

Abstract: The protected landscape (PL) of Biambare is one of the most fa­mous green sites for local visitors and tourists of Sarajevo. This area is distin­guished by beautiful Bosnian Alps (Dinarids) meadows and plenty of spec­tacular natural phenomena, especially caves; the Central Biambare Cave is currently the most popular. The terrain is situated at an elevation range of 915–1044 m above sea level, so it mostly has a pleasant pre-mountain climate, etc. Therefore, tourism supply is based on different products and activities: speleology; walking in nature; bicycling; riding; hiking; alpinism; fishing; hunting; skiing; and collecting medicinal herbs and mushrooms. The aim of the paper is to represent the Biambare tourist image based on identifying its central natural attributes and according to the evaluation of the visitor’s experience. The two relevant parameters for understanding tourist impressions are: “satisfaction” and “loyalty”. These are higher among foreign than resident visitors, particularly among Middle Eastern tourists, who favour this site above many others in Canton Sarajevo.

6th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2022 – Conference Proceedings, Hybrid (University of Maribor, Slovenia), October 27, 2022

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2022 Conference Proceedings: ISBN 978-86-80194-63-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2022

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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Additional reading

Altvater, E, & Mahnkopf B. (1997). Grenzen der Globalisierung: Ökonomie, Ökologie und Politik in der Weltgesellschaft, Münster. Manuel Castells, Moć identiteta, Zagreb.

Cifrić I. (2013). Dimension of sociocultural identity. In: Croatian identity in change (collection), edit­ed by: Cifrić I.; Trako Poljak T.; Klasnić K. Library „Development and environment“, Zagreb.

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Stiglitz, J. E. (2009). Making globalization work: new steps to a just world, Algoritam, Zagreb.