Impact of Digitalization on the Performance of Human Resources in Listed Companies in Morocco

Yassine Elhenchaoui – FSJES Ait Melloul, Ibn Zohr University Agadir, Morocco

El Bourki Mohamed – FSJES Ait Melloul, Research Team In Economy And Organizational Management Erego, Ibn Zohr University Agadir, Morocco

Abstract: The digital age has brought about significant upheavals in the functioning and structure of organizations worldwide. This article investi­gates the impact of digitalization on the performance of Human Resources (HR) within companies listed on the Casablanca Stock Exchange in Moroc­co. The adopted methodology is based on structural equation modeling. In this regard, a survey was conducted among the HR departments of 70 com­panies listed in Casablanca. The results show significant correlations between the implementation of digital technologies in HR processes and an improve­ment in the performance of these departments. This article highlights the im­portance of digitalization as a strategic lever to enhance the efficiency of HR functions while underscoring the unique challenges faced in the Moroccan context. These findings provide valuable insights for practitioners and deci­sion-makers looking to optimize their HR strategies in the digital age.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

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