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Prof. Ilijana Petrovska, Ph.D., a distinguished marketing educator and consultant, leads the MSc in Digital Marketing at QFBA – Northumbria University in Qatar and serves as a Full Professor at the University American College Skopje and a Visiting Professor at the University Tor Vergata in Rome, Italy.

A Fellow of the Chartered Institute of Marketing and a member of the Data & Marketing Association, her expertise spans digital marketing strategy, integrated communications, and sustainability aspects of marketing.

Prof. Petrovska’s career includes pivotal roles in academia and industry, including marketing manager positions and contributions to peer-reviewed journals and international conferences. Her education includes executive programs from Columbia Business School and Northwestern Kellogg’s School of Management.

9th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture

ITEMA 2025

November 6, 2025

Milano, Italy

Organized in the hybrid form: online, virtually and in-person

Connect with us

Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia

https://www.udekom.org.rs/home

Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of ten years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkans region and worldwide.

ITEMA conference publications are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.