Engagement of Computer Professionals (On the Example of Bulgarian Companies in the IT Sector): Incentives as Moderator

Velina Koleva – Faculty of Management, University of Economics – Varna, Knyaz Boris I blvd., 77, 9002, Varna, Bulgaria

Abstract: Employee engagement is linked to enthusiasm and passion about the job, identification with the company’s values and loyalty to the employ­er. It is directly dependent on the incentives applied by the management. We have conducted a study in Bulgarian IT companies to analyze how certain in­centives affect the engagement levels of computer professionals. Our main hypothesis suggests that intangible incentives have a stronger impact on em­ployee engagement than tangible ones. The means of collecting empirical data from respondents are surveys and in-depth interviews, and the statisti­cal method used is Χ² analysis.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

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