Differences in Household Intentions for Sustainable Food Consumption

Maria Kehayova-Stoycheva – Faculty of Management, UE-Varna, 77, Kniaz Boris I Blvd., 9002 Varna, Bulgaria

Svilen Ivanov – Faculty of Management, UE-Varna, 77, Kniaz Boris I Blvd., 9002 Varna, Bulgaria

Abstract: The main purpose of this paper is to present part of the results of a survey carried out on the territory of Bulgaria among the households of three Bulgarian cities. The research was conducted in two waves and covered 2,117 Bulgarian households, with the data collected through a survey. The focus of the presented results falls on examining the relationships between some de­mographic characteristics such as income, education, dwelling size, place of residence, household size, household life cycle, and intentions to consume sus­tainably produced food. The results of the study show the existence of rela­tionships that can be analyzed.

The revealed, albeit weak, regional differences in the intentions of households from the three cities to consume sustainably produced food and food prod­ucts can be used in the construction of marketing strategies and tools aimed at stimulating the consumption of sustainably produced food products.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

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