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Biography

Barbara Borusiak – an associate professor at Poznan University of Economics and Business (Poland), head of the Department of Commerce and Marketing in the Institute of Marketing, member of the scientific board of the Poznań University of Economics and Business publishing house and of Academic Advancement Board, head of doctoral study programme at the Poznań University of Economics and Business, participant of several Erasmus+ Strategic Partnership projects, coordinator of international project “Central European Network for Sustainable and Innovative Economy”, financed by Polish National Agency for Academic Exchange, local coordinator of CEEPUS programme, leader of Sustainable food consumption group within Consumer Perception working group of Global Harmonization Initiative Specializes in marketing, commerce, and consumer behavior.

Most interested in systems of distribution, retail store formats, alternative retail formats and sustainability.

Currently conducts research on the sustainable consumption mainly. Head of the Foundation “Magazyn Dobra” – the owner of a charity store in Poznań.

https://www.researchgate.net/profile/Barbara-Borusiak

https://scholar.google.pl/citations?hl=pl&user=CFRX9_0AAAAJ

https://www.scopus.com/authid/detail.uri?authorId=56939318000

https://orcid.org/0000-0003-0672-1135

9th International Scientific Conference on IT, Tourism, Economics, Management and Agriculture

ITEMA 2025

November 6, 2025

Milano, Italy

Organized in the hybrid form: online, virtually and in-person

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Association of Economists and Managers of the Balkans – UdEkoM Balkan
179 Ustanicka St, 11000 Belgrade, Serbia

https://www.udekom.org.rs/home

Udekom Balkans is a dynamic non-governmental and non-profit organization, established in 2014 with a mission to foster the growth of scientific knowledge within the Balkan region and beyond. Our primary objectives include advancing the fields of management and economics, as well as providing educational resources to our members and the wider public.

Who We Are: Our members include esteemed university professors from various scientific disciplines, postgraduate students, and experts from ministries, public administrations, private and public enterprises, multinational corporations, associations, and similar organizations.

Building Bridges Together: Over the course of ten years since our establishment, the Association of Economists and Managers of the Balkans has established impactful partnerships with more than 1,000 diverse institutions across the Balkans region and worldwide.

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