Andra-Teodora Porumb – Faculty of Economic Sciences, University of Oradea, Universităţii Street, 1, 410087, Oradea, Romania
Adina Săcara Oniţa – Faculty of Economic Sciences, University of Oradea, Universităţii Street, 1, 410087, Oradea, Romania
Ciprian-Beniamin Benea – Faculty of Economic Sciences, University of Oradea, Universităţii Street, 1, 410087, Oradea, Romania
Keywords:
Art Nouveau;
Cultural tourism;
Discourse analysis;
Destination;
Communication
DOI: https://doi.org/10.31410/ITEMA.2023.127
Abstract: The paper analyzes how the Art Nouveau style has become a primary element of tourism promotion and the brand of the City of Oradea, a city with a rich history and cultural tradition located on the western border of Romania, as well as the importance it occupies in building the image of this tourist destination and the city’s identity. With a unique architectural heritage, the city of Oradea has become the most important Art Nouveau city in Eastern Europe, currently competing with famous cities such as Nancy, Barcelona, Brussels, and Vienna and aspires to the status of a predilection destination, to become a place tourists dream of. The speech that outlines the image of this destination is impregnated with marks of subjectivity; it appeals to elements of history, tradition, culture and music, creating bridges between people and building an effective relationship with potential tourists.
7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Conference Proceedings, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023
ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2023 Conference Proceedings: ISBN 978-86-80194-75-2, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Porumb, A.-T., Săcara Oniţa, A., & Benea, C.-B. (2023). Art Nouveau Style as a Discursive Strategy for Tourism Promotion. The Case of the City of Oradea. In V. Bevanda (Ed.), International Scientific Conference ITEMA 2023: Vol 7. Conference Proceedings (pp. 127-135). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.2023.127
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