Benefits and Risks: Combined Literature Review on the Use of AI Models and Company Data Disclosure

Stojan Ivanišević – No Affiliation

Rajko Ivanišević – University of Novi Sad – Faculty of Economics, Segedinski put 9-11, 24000 Subotica, Serbia

Aleksandar Ivić – No Affiliation

Abstract: As the use of artificial intelligence (AI) language models in business operations becomes an everyday reality, the management of company data resources, including the prevention of loss, raises critical questions about data privacy, security, and ethical considerations become increasingly import­ant. This study presents a comprehensive examination – literature review, as a foundation for further research on AI model usage and the effective man­agement of company data resources. The literature review surveys current re­search, revealing key themes and trends related to the topic, and offering in­sights into the reality of AI model use. This study aims to provide a holistic un­derstanding of the complex interaction between AI, data resource manage­ment, and corporate decision-making.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Conference Proceedings, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Conference Proceedings: ISBN 978-86-80194-75-2, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

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