Wine Tourism: A New Emerging Segment in Albania

Abstract: In the last four decades, tourism has received greater attention from researchers in several sciences. Wine regions can attract tourists who, in their turn, will be a source of revenue for the wine producers in that region. Though considered to be a niche segment, the interest in wine tourism re­search has grown because the wine sector is not just about producing a bev­erage; it’s a multifaceted industry with significant economic, cultural, and so­cial importance both in wine-producing regions and on a global scale. It con­tributes to job creation, international trade, tourism, and the preservation of cultural heritage, making it a vital sector for many countries around the world.

Overall, wine tourism has the potential to be a catalyst for regional develop­ment by attracting visitors, creating jobs, spurring investments, and support­ing local businesses. As a result, many regions around the world actively pro­mote and invest in wine tourism as a means of enhancing their economic and cultural vitality.

Albania is new to the wine sector, so this paper aims to provide some useful in­sights related to the possibilities that wine tasting, wine tours, or wine-related events present to local businesses and for the creation of destination image.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

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