Hama Ahmed – FSJES-Souissi, Mohammed V University in Rabat, Avenue Mohammed Ben Abdellah Ragragui Madinat Al Irfane B.P, 6430, Rabat, Morocco
Karim Khaddouj – ENSAM, Mohammed V University in Rabat, Avenue Mohammed Ben Abdellah Ragragui Madinat Al Irfane B.P, 6430, Rabat, Morocco
Keywords:
Digital transformation;
Governance;
SMEs;
Service sector;
Morocco;
Structural equation modeling;
Survey;
Leadership;
Technological adoption
Abstract: The current digital era presents both challenges and opportunities for businesses worldwide. This research delves into the relationship between digital transformation and the governance of Small and Medium-sized Enterprises (SMEs) in the Moroccan service sector. Utilizing responses from a survey of leaders from 200 SMEs throughout Morocco, the study employs Structural Equation Modeling (SEM) to elucidate the intricate relationships. The results indicate a notable link between the adoption of digital strategies and improved governance. Yet, hurdles such as integrating technology and enhancing employee skills remain. This paper provides a deeper understanding of the nexus between digital transformation and governance, spotlighting the distinct context of Moroccan SMEs.
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7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023
ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Ahmed, H., & Khaddouj, K. (2023). Digital Transformation and Its Influence on Governance: Insights from Moroccan Service Sector SMEs. In V. Bevanda (Ed.), International Scientific Conference ITEMA 2023: Vol 7. Selected Papers (pp. 43-52). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.S.P.2023.43
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