Yassine Elhenchaoui – FSJES Ait Melloul, Ibn Zohr University Agadir, Morocco
El Bourki Mohamed – FSJES Ait Melloul, Research Team In Economy And Organizational Management Erego, Ibn Zohr University Agadir, Morocco
Keywords:
Digitalization;
HR Performance;
Companies listed on the
Casablanca Stock Exchange
Abstract: The digital age has brought about significant upheavals in the functioning and structure of organizations worldwide. This article investigates the impact of digitalization on the performance of Human Resources (HR) within companies listed on the Casablanca Stock Exchange in Morocco. The adopted methodology is based on structural equation modeling. In this regard, a survey was conducted among the HR departments of 70 companies listed in Casablanca. The results show significant correlations between the implementation of digital technologies in HR processes and an improvement in the performance of these departments. This article highlights the importance of digitalization as a strategic lever to enhance the efficiency of HR functions while underscoring the unique challenges faced in the Moroccan context. These findings provide valuable insights for practitioners and decision-makers looking to optimize their HR strategies in the digital age.
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7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023
ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Elhenchaoui, Y., & Mohamed, E. B. (2023). Impact of Digitalization on the Performance of Human Resources in Listed Companies in Morocco. In V. Bevanda (Ed.), International Scientific Conference ITEMA 2023: Vol 7. Selected Papers (pp. 31-41). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.S.P.2023.31
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