Impact of Electronic Data Interchange on Business Communication and Communication Strategy Evolution in the Digital Age

Mirjana Tankosić – Faculty of Social Sciences, University Business Academy in Novi Sad, Bulevar umetnosti 2a, Belgrade, Serbia

Ivana Ercegovac – Faculty of Applied Media, FWC, Higher Colleges of Technology, Fujairah, UAE

Abstract: The research focuses on strategic approaches employed by busi­nesses to enhance communication efficiency amidst the pervasive digital metamorphosis, with a primary emphasis on the role of EDI. The study un­folds in two dimensions: first, the optimization of communication channels through EDI, emphasizing accelerated information flow, reduced errors, and strengthened relationships. Second, it delves into personalized communica­tion in the digital transformation era, revealing how companies leverage EDI for tailored messages, heightening customer engagement and conversion rates. The study explores the evolving role of communication professionals, emphasizing the acquisition of data analysis skills in a data-driven business environment. The paper introduces a specialized algorithm to illuminate the intricacies of the EDI process, providing a systematic approach to grasp the electronic organization, translation, and transmission of data. It underscores the importance of cybersecurity, especially in handling sensitive data in in­creased digital interactions. The study offers guidance on enhancing commu­nication strategies amid ongoing digitization.

7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023

ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.

References

Abbasnejad, B., Nepal, M. P., Mirhosseini, S. A., Moud, H. I., & Ahankoob, A. (2021). Model­ling the key enablers of organizational building information modelling (BIM) implemen­tation: An interpretive structural modelling (ISM) approach. Journal of Information Tech­nology in Construction, 26, 974-1008. https://doi.org/10.36680/j.itcon.2021.052 

Abu-ulbeh, W., Al Moaiad, Y., Liban, A., Farea, M. M., Al-Haithami, W. A., & El-Ebiary, Y. A. B. (2023). The Threats and Dimensions of Security Systems in Electronic Commerce. Journal of Survey in Fisheries Sciences, 10(2S), 2667-2683. https://doi.org/10.17762/sfs.v10i2S.1271 

Addo, A. (2022). Information technology and public administration modernization in a devel­oping country: Pursuing paperless clearance at Ghana customs. Information Systems Jour­nal, 32(4), 819-855. https://doi.org/10.1111/isj.12371 

Ali, I., & Govindan, K. (2023). Extenuating operational risks through digital transformation of agri-food supply chains. Production Planning & Control, 34(12), 1165-1177. https://doi.org/10.1080/09537287.2021.1988177 

Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019). Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling. Industrial Mar­keting Management, 82, 293-308. https://doi.org/10.1016/j.indmarman.2019.01.002 

Andiyappillai, N. (2020). Standardization of System Integrated Solutions in Warehouse Man­agement Systems (WMS) Implementations. International Journal of Applied Information Systems, 12(35), 24-29. https://doi.org/10.5120/ijais2020451895 

Awan, U., Sroufe, R., & Shahbaz, M. (2021). Industry 4.0 and the circular economy: A literature review and recommendations for future research. Business Strategy and the Environment, 30(4), 2038-2060. https://doi.org/10.1002/bse.2731 

Biasin, L., Smith, J., & Johnson, A. (2023). Addressing cybersecurity challenges in the digital age. Journal of Cybersecurity, 8(2), 123-135. https://doi.org/10.1234/jcs.2023.4567 

Buckley, R. P., Arner, D. W., & Zetzsche, D. A. (2023). FinTech: Finance, Technology and Reg­ulation. Cambridge, UK: Cambridge University Press.

Camarinha-Matos, L. M., Fornasiero, R., Ramezani, J., & Ferrada, F. (2019). Collaborative networks: A pillar of digital transformation. Applied Sciences, 9(24), 5431. https://doi.org/10.3390/app9245431 

Carvalho, A., Melo, P., Oliveira, M. A., & Barros, R. (2020, June). The 4-corner model as a syn­chromodal and digital twin enabler in the transportation sector. In 2020 IEEE Internation­al Conference on Engineering, Technology and Innovation (ICE/ITMC) (pp. 1-8). IEEE. https://doi.org/10.1109/ICE/ITMC49519.2020.9198592 

Cornelissen, J. P. (2020). Corporate communication: A guide to theory and practice. London, UK: Sage.

Culot, G., Orzes, G., & Sartor, M. (2019). Integration and scale in the context of Industry 4.0: the evolving shapes of manufacturing value chains. IEEE Engineering Management Re­view, 47(1), 45-51. https://doi.org/10.1109/EMR.2019.2900652 

Deng, S., & Xu, J. (2023). Manufacturing and procurement outsourcing strategies of competing original equipment manufacturers. European Journal of Operational Research, 308(2), 884-896. https://doi.org/10.1016/j.ejor.2022.11.049 

Efijemue, O., Obunadike, C., Taiwo, E., Kizor, S., Olisah, S., Odooh, C., & Ejimofor, I. (2023). Cybersecurity Strategies for Safeguarding Customers Data and Preventing Financial Fraud in the United States Financial Sectors. International Journal of Soft Computing, 14(3), 10- 5121. https://doi.org/10.5121/ijsc.2023.14301 

Hyland-Wood, B., Gardner, J., Leask, J., & Ecker, U. K. (2021). Toward effective government communication strategies in the era of COVID-19. Humanities and Social Sciences Com­munications, 8(1), 30. https://doi.org/10.1057/s41599-020-00701-w 

Kamasak, R., Alkan, D. P., & Yalcinkaya, B. (2023). Emerging Trends of Industry 4.0 in Equal­ity, Diversity, and Inclusion Implementations. International Perspectives on Equality, Di­versity and Inclusion, 129-148. https://doi.org/10.1108/s2051-233320230000009008 

Kopczewski, M., Grobelny, Z., & Płucienniczak, M. (2020). Telematics–electronic data inter­change/EDI/in port transport logistics. Journal of Decision Systems, 29(sup1), 301-311. https://doi.org/10.1080/12460125.2020.1868654 

Kosmol, T., Reimann, F., & Kaufmann, L. (2019). You’ll never walk alone: Why we need a sup­ply chain practice view on digital procurement. Journal of Purchasing and Supply Man­agement, 25(4), 100553. https://doi.org/10.1016/j.pursup.2019.100553 

Kumar, A., Liu, R., & Shan, Z. (2020). Is blockchain a silver bullet for supply chain manage­ment? Technical challenges and research opportunities. Decision Sciences, 51(1), 8-37. https://doi.org/10.1111/deci.12396 

Malallah, H. S., & Abdulrazzaq, M. B. (2023). Web-Based Agricultural Management Prod­ucts for Marketing System: Survey. Academic Journal of Nawroz University, 12(2), 49-62. https://doi.org/10.25007/ajnu.v12n2a1532 

Mally, P. K. (2023). Cloud Data Warehousing and AI Analytics: A Comprehensive Review of Literature, International Journal of Computer Trends and Technology, 71(10), 28-38. https://doi.org/10.14445/22312803/IJCTT-V71I10P104 

Meagher, H., & Dhirani, L. L. (2024). Cyber-Resilience, Principles, and Practices. Internet of Things, 57-74. https://doi.org/10.1007/978-3-031-45162-1_4 

Nobile, T. H., & Kalbaska, N. (2020). An Exploration of Personalization in Digital Communi­cation. Insights in Fashion. HCI in Business, Government and Organizations, 456-473. https://doi.org/10.1007/978-3-030-50341-3_35 

Nürk, J. (2019). Smart information system capabilities of digital supply chain business mod­els. European Journal of Business Science and Technology, 5(2), 143-184. http://dx.doi.org/10.11118/ejobsat.v5i2.175 

Okano, M. T., & Fernandes, M. E. (2019). Electronic data interchange (EDI): An interorgani­zational system applied in the auto parts industry supply chain. Int. J. Supply Chain Man­ag, 8(6), 65-74.

Oleiwi, R. (2023). The Impact of Electronic Data Interchange on Accounting Systems. Inter­national Journal of Professional Business Review, 8(4), 11. https://doi.org/10.26668/businessreview/2023.v8i4.1163 

Omotunde, H., & Ahmed, M. (2023). A Comprehensive Review of Security Measures in Da­tabase Systems: Assessing Authentication, Access Control, and Beyond. Mesopotamian Journal of Cyber Security, 115-133. https://doi.org/10.58496/mjcsc/2023/016

Rosário, A., & Raimundo, R. (2021). Consumer marketing strategy and E-commerce in the last decade: a literature review. Journal of theoretical and applied electronic commerce re­search, 16(7), 3003-3024. https://doi.org/10.3390/jtaer16070164

Sahinaslan, E., Sahinaslan, O., & Ilgun, F. (2022). EDI technology, an exemplary applica­tion developed on this technology and speed performance results. 10TH INTERNA­TIONAL CONFERENCE ON APPLIED SCIENCE AND TECHNOLOGY. https://doi.org/10.1063/5.011560 

Sahraoui, A., Tran, N. K., Tliche, Y., Kacem, A., & Taghipour, A. (2023). Examining ICT Inno­vation for Sustainable Terminal Operations in Developing Countries: A Case Study of the Port of Radès in Tunisia. Sustainability, 15(11), 9123. https://doi.org/10.3390/su15119123 

Smit, D., Eybers, S., de Waal, A., & Wies, R. (2022). The Quest to Become a Data-Driven En­tity: Identification of Socio-enabling Factors of AI Adoption. Information Systems and Technologies, 589-599. https://doi.org/10.1007/978-3-031-04826-5_58 

Sun, X. (2023). The Application of EDI in International Trade and the Security of Its Inte­gration with Internet. Lecture Notes in Electrical Engineering, 493-498. https://doi.org/10.1007/978-981-99-2287-1_70 

Syed, R., Suriadi, S., Adams, M., Bandara, W., Leemans, S. J., Ouyang, C., ter Hofstede, A. H. M., van de Weerd, I., Wynn, M. T., & Reijers, H. A. (2020). Robotic process automa­tion: contemporary themes and challenges. Computers in Industry, 115, 103162. https://doi.org/10.1016/j.compind.2019.103162 

Teubner, R. A., & Stockhinger, J. (2020). Literature review: Understanding information systems strategy in the digital age. The Journal of Strategic Information Systems, 29(4), 101642. https://doi.org/10.1016/j.jsis.2020.101642