Mirjana Tankosić – Faculty of Social Sciences, University Business Academy in Novi Sad, Bulevar umetnosti 2a, Belgrade, Serbia
Ivana Ercegovac – Faculty of Applied Media, FWC, Higher Colleges of Technology, Fujairah, UAE
Keywords:
Business communication;
Digital transformation;
Communication strategies;
Digital media;
Electronic Data Interchange
(EDI)
Abstract: The research focuses on strategic approaches employed by businesses to enhance communication efficiency amidst the pervasive digital metamorphosis, with a primary emphasis on the role of EDI. The study unfolds in two dimensions: first, the optimization of communication channels through EDI, emphasizing accelerated information flow, reduced errors, and strengthened relationships. Second, it delves into personalized communication in the digital transformation era, revealing how companies leverage EDI for tailored messages, heightening customer engagement and conversion rates. The study explores the evolving role of communication professionals, emphasizing the acquisition of data analysis skills in a data-driven business environment. The paper introduces a specialized algorithm to illuminate the intricacies of the EDI process, providing a systematic approach to grasp the electronic organization, translation, and transmission of data. It underscores the importance of cybersecurity, especially in handling sensitive data in increased digital interactions. The study offers guidance on enhancing communication strategies amid ongoing digitization.
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7th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2023 – Selected Papers, Hybrid (Faculty of Organization and Informatics Varaždin, University of Zagreb, Croatia), October 26, 2023
ITEMA Selected Papers published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2023 Selected Papers: ISBN 978-86-80194-76-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.S.P.2023
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Tankosić, M., & Ercegovac, I. (2023). Impact of Electronic Data Interchange on Business Communication and Communication Strategy Evolution in the Digital Age. In V. Bevanda (Ed.), International Scientific Conference ITEMA 2023: Vol 7. Selected Papers (pp. 21-29). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.S.P.2023.21
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