Lejla Žunić – University of Sarajevo, Faculty of Science, Zmaja od Bosne 35, 71000 Sarajevo, Bosnia and Herzegovina
Keywords:
Protected landscape;
Tourist impressions;
Satisfaction;
Loyalty;
Promotion
Abstract: The protected landscape (PL) of Biambare is one of the most famous green sites for local visitors and tourists of Sarajevo. This area is distinguished by beautiful Bosnian Alps (Dinarids) meadows and plenty of spectacular natural phenomena, especially caves; the Central Biambare Cave is currently the most popular. The terrain is situated at an elevation range of 915–1044 m above sea level, so it mostly has a pleasant pre-mountain climate, etc. Therefore, tourism supply is based on different products and activities: speleology; walking in nature; bicycling; riding; hiking; alpinism; fishing; hunting; skiing; and collecting medicinal herbs and mushrooms. The aim of the paper is to represent the Biambare tourist image based on identifying its central natural attributes and according to the evaluation of the visitor’s experience. The two relevant parameters for understanding tourist impressions are: “satisfaction” and “loyalty”. These are higher among foreign than resident visitors, particularly among Middle Eastern tourists, who favour this site above many others in Canton Sarajevo.
6th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2022 – Conference Proceedings, Hybrid (University of Maribor, Slovenia), October 27, 2022
ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia
ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania
ITEMA Conference 2022 Conference Proceedings: ISBN 978-86-80194-63-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2022
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission.
Žunić, L. (2022). The Tourist Image of the Protected Landscape of Biambare, Sarajevo. In V. Bevanda (Ed.), International Scientific Conference ITEMA 2022: Vol 6. Conference Proceedings (pp. 139-151). Association of Economists and Managers of the Balkans. https://doi.org/10.31410/ITEMA.2022.139
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