European Strategies for Sustainable Tourist Destinations, Problems & Prospects – The Case of Vlora, Albania

Matilda Naço – Faculty of Economy, University of Tirana, Albania

Gerta Bamllari – Faculty of Economy and Agribusiness, Agricultural University of Tirana, Albania

Abstract: Although tourism is a priority development scenario, Albania is struggling to select a competitive development model. The country’s entry into the international market is producing increased visits primarily driven by curiosity, a motivational factor that hardly ensures repeated visits. Phys­ical development is present, pressure on resources builds on and barely any coordinated actions are taken by regions in the name of long-term compet­itiveness and sustainability. Initiatives such as pilot testing European Tour­ism Indicator System for sustainable management at the destination level in the Vlora region in South Albania, a territory high in demand for tourism services, produced substantial information about the state of development and strategic documents. This paper aims to shed light on regional strate­gies for sustainable development and the level of tourism private sector en­gagement. This serves not only to evaluate the adaptation of the European strategic framework, but it sets the ground for the mobilization of local en­terprises and individuals towards their implementation.

6th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2022 – Conference Proceedings, Hybrid (University of Maribor, Slovenia), October 27, 2022

ITEMA Conference Proceedings published by: Association of Economists and Managers of the Balkans – Belgrade, Serbia

ITEMA conference partners: Faculty of Economics and Business, University of Maribor, Slovenia; Faculty of Organization and Informatics, University of Zagreb, Varaždin; Faculty of Geography, University of Belgrade, Serbia; Institute of Marketing, Poznan University of Economics and Business, Poland; Faculty of Agriculture, Banat’s University of Agricultural Sciences and Veterinary Medicine ”King Michael I of Romania”, Romania

ITEMA Conference 2022 Conference Proceedings: ISBN 978-86-80194-63-9, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2022

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-Non-Commercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission. 

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