Mirjana Nedović – College of Applied Science Lavoslav Ružička in Vukovar, Županijska 50, 32000 Vukovar, Croatia
DOI: https://doi.org/10.31410/ITEMA.2021.119
5th International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2021, Online/virtual, October 21, 2021, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade; Printed by: SKRIPTA International, Belgrade, ISBN 978-86-80194-51-6, ISSN 2683-5991, DOI: https://doi.org/10.31410/ITEMA.2021
Abstract
The influence of space management on competitiveness at the point of sale is characterized as a significant factor that should not be neglected. Space management is an important concept through the application of which sales are increased and customer requirements and wishes are satisfied. Information technologies have a great impact on reducing the time of good organization of space, and with the help of the aforementioned, it is possible to monitor the achievement of business plans and goals for certain product categories.
The purpose of this paper is to point out the importance of a well-organized and well-arranged point of sale on the competitiveness of the store itself in relation to other actors within the same industry. In the paper will be presented an example of companies. Data were collected through observation and experimentation, and with the applied analysis, synthesis and abstraction methods, it has been concluded on the quality of space management, which has implications for the competitiveness at the point of sale.
Keywords
Space management; Competitiveness; Management; Point of sale layout
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