Eralda Mitllari
Mimoza Kasimati
Union Bank, PhD Candidate, Tirana University; Albania
Faculty of Economy, Tirana University, Albania
In today’s changing environment, expectations of the workforce toward its employer have changed. Generations that are now part of the workforce differ from each-other, but the newest one, called Millennials (Generation Y), seem to be the most discussed because it differs a lot from the previous ones. Attracting and retaining Millennials employees, is a very big challenge for every company, and as any other industry, banking sector in Albania is exposed to that. This paper presents analysis of some of the most important activities that banks are engaged to get in with Millennials expectations, while keeping the expected norms of turnover and job satisfaction. Internship programs, participation in work and study fairs, use of social networks are some of the activities that private banks in Albania are mostly using to help on this, but are they attractive enough to Albanian Millennials?
Key words
generation, Millennials, bank, student, expectations, attract employee.
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