2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4
A major direction in Romanian retailing is the increasingly varied retail format available for the real consumer. Due to the new retail methods which developed in Romania in the last 3 years, the competition among the biggest retailers on the market is in a full growth, with still big development potential. The article focuses on how the financial indicators influence the rate of commercial profitability (RCP) in the Romanian retail market. Also, this paper provides a lot of tangible effects of the actual indicators on the RCP. To achieve these results, we used a series of correlations and a multiple linear regression in order to predict the effects of the financial indicators on RCP. Therefore, we have formulated a series of characteristic features of the retail companies in Romania through the RCP indicator and we have found that we have an extensive interaction between the financial indicators and the RCP of the studied companies.
competitiveness, financial indicators, rate of commercial profitability, retail market
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