Elena-Iulia Varga
University of Medicine, Pharmacy, Sciences and Technology of Targu Mures, 38 Gheorghe Marinescu Street, Tîrgu Mureș, 540139, ROMANIA
DOI: https://doi.org/10.31410/ITEMA.2018.106
2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4
2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4
Abstract
The informational society is the result of the most spectacular environment changes, following the key role information plays in the society. Within it, the main forces that modify the activity landscape of an organization, raises ambitious challenges to the personnel and determines them to adopt more flexible structures, were synthesize in contemporaneous studies [1]-[2] as being the digitalisation of the information, connectivity, globalization, the extraordinary progress of technology, the appearance of new types of intermediaries and the personalization of the market offers, of the messages and of the companies means of communication. Therefore in order to better understand the online business and the e-commerce concept we must also understand how Internet changed the way business is made. The Internet made possible the environment changes of the businesses that are today no longer restrained by the borders between countries (making worldwide growth for businesses possible), opening new communications paths, new ways of collaboration and coordination between consumers, traders and business partners. All this changes resulted in reconsidering older practices or adopting them to the new conditions or even more the creation of new practices. This is how new terms and concepts appeared: business got a new prefix becoming e-business, while commerce migrated towards e-commerce.
Key words
Internet, e-business, e-commerce, business changes
References
[1] Kotler, Ph., Armstrong, G. (2008) Principiile marketingului, Editura Teora, București
[2] Kotler, Ph., Keller, K. L. (2006) Marketing Management, 12/E. Prentice Hall
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[8] Duhăneanu, M., Marin, F. (2014) Agenda digitală pentru Europa – riscuri și oportunități într-o economie digitală, International Conference of the Institute for Business Administration in Bucharest, pp. 72
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[10] https://www.seniorsoftware.ro/e-commerce/ce-inseamna-e-commerce-b2b/
[11] https://www.statista.com
[12] https://www.shopify.com/enterprise/global-ecommerce-statistics
[13] Academia de Studii Economice, Catedra de Marketing – Cybermarketing – Mixul de marketing in mediul online, retrived from: https://orzanm.ase.ro/cybermarketing/pdf/mko6.pdf
[14] Neault, E. (2006) Web Marketing, Editura Fundaţiei „România de Mâine”, Bucureşti
[15] Kiss, M. (2017) Study on the evolution and use of internet banking services in Romania, Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 6/2017, pp. 84
[16] Digital in 2018 in Eastern Europe Report, made by We Are Social and Hootsuite, retrieved from: https://www.slideshare.net/wearesocial/digital-in-2018-in-eastern-europe-part-2-east-86865266
[2] Kotler, Ph., Keller, K. L. (2006) Marketing Management, 12/E. Prentice Hall
[3] Platforme informatice pentru producție și servicii / Comerț electronic – retrived from: https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxiZXNpeHR3b2ZvdXJ8Z3g6MzUzOTg1OTQ3ZmU0MTc3OQ
[4] Stepan, A. (2009) Sisteme informatice în management și neteconomie, Universitatea Creștină „Dimitrie Cantemir” din București, 2009, pg. 214
[5] Bujor A., Avasilcai, S. (2016) Co-creation in Romanian consumer goods industry, Annals of the University of Oradea, Fascicle of Management and Technological Engineering, ISSUE #2, AUGUST 2016, pp. 5
[6] Leţia, A. (2014) Provocările mediului digital de afaceri, International Conference of the Institute for Business Administration in Bucharest, pp. 118
[7] BIA – Business Intelligence Alliance (2016) Adaptarea la noile tehnologii: De ce este important să ținem pasul cu vremurile, retrived from: https://www.bia.ro/articol/437/adaptarea-la-noile-tehnologii-de-ce-este-important-sa-tinem-pasul-cu-vremurile/
[8] Duhăneanu, M., Marin, F. (2014) Agenda digitală pentru Europa – riscuri și oportunități într-o economie digitală, International Conference of the Institute for Business Administration in Bucharest, pp. 72
[9] Oprescu, G., Eleodor, D. (2014) Impactul dezvoltării economiei digitale asupra concurenţei, International Conference of the Institute for Business Administration in Bucharest, 2014, pp. 23
[10] https://www.seniorsoftware.ro/e-commerce/ce-inseamna-e-commerce-b2b/
[11] https://www.statista.com
[12] https://www.shopify.com/enterprise/global-ecommerce-statistics
[13] Academia de Studii Economice, Catedra de Marketing – Cybermarketing – Mixul de marketing in mediul online, retrived from: https://orzanm.ase.ro/cybermarketing/pdf/mko6.pdf
[14] Neault, E. (2006) Web Marketing, Editura Fundaţiei „România de Mâine”, Bucureşti
[15] Kiss, M. (2017) Study on the evolution and use of internet banking services in Romania, Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 6/2017, pp. 84
[16] Digital in 2018 in Eastern Europe Report, made by We Are Social and Hootsuite, retrieved from: https://www.slideshare.net/wearesocial/digital-in-2018-in-eastern-europe-part-2-east-86865266
