Tsvetana Stoyanova
Nikolay Sterev
2nd International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture – ITEMA 2018 – Graz, Austria, November 8, 2018, CONFERENCE PROCEEDINGS published by the Association of Economists and Managers of the Balkans, Belgrade, Serbia; ISBN 978-86-80194-13-4
Information is essential in the daily management process at any business. It focuses on knowledge, know-how, skills and experience and is one of the main drivers of the innovation process. Companies that devote significant resources to research the market and to develop new products, processes and/or technologies are those ones that are the largest technology licensors. In the terms of Industry 4.0 there is a shift from labor-intensive and capital-intensive industries to knowledge-based and technology-based economies. As competition grows and covers not only national but also international markets, technology emerges as an important business driver in red oceans of competitive battleship. To support a long-term growth goals, new technologies and their intellectual properties could become an object of a marketing. In this case we are talking about technology transfer.
In this paper, the subject of research will be the analysis of different ways of managing the technology transfer focusing on transfer on commercial basis. The core of the analysis is to find out the exact dependence between density of technology transfer and innovation based business success that dependence is typical for Bulgaria and Bulgarian companies. In conclusion the reference to the competitiveness level of Bulgarian economy and the calculated innovation based dependence will be presented. That will allow to state our recommendations to the Bulgarian mangers how to increase business growth and competitiveness based on the technology transfer.
Technology transfer, innovation business, industrial growth
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